Avid Media Composer

I prefer to use Avid Media Composer for the following reasons:

Bullet- proof media handling. This is the industry standard.

The most flexible tool for collaboration with other creatives.

If you work in long form - you need a really solid media database. No other editor can match Avid on this.

Some NLE’s provide a whole lot of Whizz Bang effects and templates - some customizable. But it won’t be long before you start recognizing the variants. You create unique films - you don’t need a bunch of templates. You need responsive tools for ultimate control.

Trimming: when you are fine tuning a complex timeline, if you stretch or shorten a shot or an audio clip, you need to be able to control exactly how the other tracks are affected. Only Avid gives you the ability to do complex, multi-track, multi-directional trims.

Rendering: If you change a title which is the top layer of a multi-layer effect, you don’t want to have to re-render all the layers below the one which is changed. Avid will even keep the partial render of the top layer if a section of the background layers did not change.

All of this translates into less time wasted, more creative options and less frustration to you.